Commitments, made early on, will support the iterative process of balancing etic and emic perspectives throughout the three phases of a study: the design, data-collection, and analysis phases more specifically, in the design phase, outsider researchers must explicitly make theoretical and methodological commitments to ensure methodological. Task-centered activities, a type of data collection method used in the field of childhood studies, offer a means of conducting research with children and youth in a. Emic and etic approaches to culture investigation methodologies november 2, 2012 copilot creative communicate across cultures, emic, etic 0 comments the terms. In the twentieth century the emic/etic dichotomy was established, and social scientists pragmatically attempted to apply the method to their respective disciplines (archaeology, anthropology and history) for the purpose of behavioural interpretation the emic and etic schools of thought created a divide between advocates for each viewpoint and the. 7 systems of meaning: ethnography as a methodology for the study of information technologies p prasad faculty of management university of calgary. Ethnography, as the presentation of empirical data on human societies and cultures, was pioneered in the biological, social, and cultural branches of anthropology, but it has also become popular in the social sciences in general—sociology, communication studies, history—wherever people study ethnic groups, formations, compositions.
O ethnographic research emic and etic approaches what is the major purpose or outcome of ethnographic research o exploratory-descriptive qualitative research what is the major purpose or outcome of exploratory-descriptive research o historical research what are primary and secondary source data in this setting what is the major. 1 an introduction to ethnography ethnography is the descriptive study of a particular human society or the process of making such a study based almost entirely on fieldwork, ethnography requires the immersion of the ethnographer in the culture and everyday life of the people who are the subject of. Ethnographic approaches to data collection produce voluminous unstructured data from a range of sources, for example fieldwork notes, diary entries, memos and, where appropriate, interview transcripts. As such, harris' cultural connotations for the terms differed from pike's in that an emic approach was defined as being more focused upon one culture, while an etic approach involved the comparison of two or more cultures as a means of identifying common characteristics following harris' (1964) publication, a decades long debate ensued. Emic and etic are terms used by anthropologists and other social scientists referring to two different types of data collected on human behavior often used by cultural anthropologists, an emic point of view is one where the analysis of behavioral and cultural systems is defined in terms that are meaningful to the individual who is a. Model for combining the qualitative emic approach with the quantitative derived etic approach d mead niblo & m s the remainder of this paper outlines a nine-step.
Emic and etic approaches to culture investigation methodologies november 2, 2012 copilot creative communicate across cultures, emic, etic. This is where we get the insider and outsider distinction in reality, emic vs etic isn’t a dichotomy (not mutually exclusive) and can be used to varying degrees in the same project (more on this at the end) i’ve summarized some of the pros and cons of emic and etic approaches in the chart at the end of this post, but it is good to remember that.
Fetterman, d (2008) emic/etic distinction in l m given (ed), the sage encyclopedia of qualitative research methods (pp 249-250) thousand oaks, ca: sage publications ltd doi: 104135/9781412963909n130 fetterman, david m emic/etic distinction in the sage encyclopedia of qualitative. The imposed etic in survey research: fact or fallacy gerald albaum, university of new mexico kenneth baker, university of new mexico abstract an important question facing researchers wanting to. Lapan c11tex v1 - 09/02/2008 5:10pm page 206 206 ethnography research to further complicate matters, an “ etic,” or the outsider’s perspective, is also funda-mental to ethnographic research returning to the writing of david fetterman (1989), “an etic perspective is the external, social scientiﬁc perspective on reality” (p 32. Ethnographic data • shaped through a holistic perspective, contextualization, emic, etic, non-judgemental views of reality holistic perspective contextualization.
Great answers above, but i might have a bit more to add on emic/etic categories, specifically in ethnography i took an ethnographic methodologies course that emphasized autoethnography and insider anthropology from what. Linguist kenneth l pike, in 1954, coined the terms emic and etic from phonemic and phonetic pike used emic to refer to the intrinsic cultural distinctions meaningful to the members of a cultural group and etic to refer to the extrinsic ideas and. 15 which is an example of an etic approach in an ethnographic study feedback a a study of immigrants’ attitudes about health care is a phenomenological study b a study examining a particular cultural group is an ethnographic study c the etic approach involves studying behavior from outside the culture and examining similarities and. Ethnographic research definition and purpose of ethnographic research key concepts and terms ethnographic data collection techniques.
Observation and interviewing content analysis ethnography features of qualitative research (hoepfl) natural setting as source of data researcher acts as human. Explore the research methods terrain, read definitions of key terminology, and discover content relevant to your research methods journey.
Using an emic and etic ethnographic technique in a grounded theory study of information use by practice nurses in new zealand karen j hoare university of auckland, new zealand. 1999 morris, leung, ames, and lickel 783 table 1 assumptions of emic and etic perspectives and associated methods features emic/inside view etic/outside view. Methods before commencing in ethnography, not only are there multiple approaches to data collection, but each in combining the emic and etic perspectives. 1 a linguistic and philosophical analysis of emic and etic and their use in international business research peter j buckley, malcolm chapman, jeremy clegg, hanna gajewska-de mattos. Emic and etic approaches of understanding behavior and personality fall under the study of cultural anthropology her studies helped create an emic approach of.
In this article from american university online, professor beverly peters discusses the emic and the etic perspectives in monitoring and evaluation there are two. 1 cross-cultural personality research: conceptual and methodological issues verónica benet-martínez university of california at riverside to appear in r w robins, c fraley, r f krueger (editors), handbook of research methods in personality psychology. 1 what is the difference between emic and etic research provide examples that illustrate the misapplication of both approaches to. Ethnography as social science research method: some guidelines1 one of the ways of data collection in ethnographic studies is the ability to select.